Апартаменты в центре Москвы

RESORT

				
				
				
We recommend: Russia visas.

   RESORT
   ON POSITION OF THE CINDERELLA.
   From the beginning of the XX-th century of Sochi gradually turned from small,
The god of the forgotten provincial small town in a resort of the All-Russia
Level. Peak of its development - it is unconditional 70. A basis -
Sanatorium branch. Today a situation in this branch in
Whole the sad. Rates of updating of a fixed capital extremely
Low, profitability almost zero, volumes of the capital
Buildings are small, it is better not to speak about salaries of the personnel. And
It at level victorious reljatsy and an annual gain of number
Having a rest. There are, of course, examples of other sort. For example, joint-stock company
"Russia" steadily increases sales volumes, begins reconstruction
At once 3 cases, engineering networks and even redeems permits at
Other Sochi health resorts with a view of realisation. But it is faster
Exception. Prudent modern management plus strong
The investor in the name of group "Yukos" - here a secret of successful construction
The developed capitalism in one separately taken sanatorium. Again
Did not stir, thanks God. As consequence, "Russia" now pays in
The budget of a city about 15 million roubles. Once again I will repeat, to
To regret, it is an unusual case. More often having a rest
Face morally and physically out-of-date numbers and
Medical base, thus the price level comes nearer to the world.
The strong rouble has played a malicious joke not only with the Russian
Exporters. The tourist market is reoriented again on
The foreign rest, more and more attractive from the point of view of the prices
There is Crimea. These tendencies will be shown, apparently, already in
This season. What exit? The city should face to
Branches. It is impossible to change municipal tariffs or rates rent
Payments after drawing up of accounting of the permit in the Sochi
Health resorts and the conclusions of contracts with tour operators and
Off-budget funds. It inevitably results or in scandals and
To resales of permits with loss of the person by our health resorts, or to
Rather fair otemu profits at sanatoria on the Island method
Bendera. Has ripened necessity of carrying out of certification of health resorts with
Assignment of categories on level of comfort and a spectrum
Rendered services, necessity of reduction for conformity
Dynamics of the prices with a degree of service and requirements of the market.
   To a conclusion about efficiency of association of efforts in area
Realisations of services, advertising, marketing the front lines Sochi
Health resorts have come and for a long time. Sanatorium associations
Exist, efficiency of their job increases. What a city?
The equal bill - anything. Health resorts and camp sites at it on position
Cinderellas. Owning large share holdings of sanatoria and hotels,
The city recollects them only when sells their new
To owners. And what if to try to operate these packages? On
My sight, city is simply obliged not only to promote
To holding and corporate processes in branch, but also
To initiate creation of the largest hotel-sanatorium holding
With modern management, municipal participation and, probably,
Share municipal putevochnogo fund. The given program is capable
To provide creation of the consolidated advertising budget and, in
To prospect, opening of representations of a resort in cities of Russia,
Forming the basic turpotok. Thus it is necessary to secondhand dealers
To move, and the budget will receive additional, so necessary
Means. The resort requires for a long time and more one innovation - uniform
To system of booking and sale of permits with a virtual stock exchange and
universalizatsiej round of day, as reference units. How much to me
It is known, similar projects in Sochi are developed in the initiative
Order. However not thanking, and is faster contrary to the city
To the politician in the field of resort business and tourism.
   And, at last, the decision of problems of branch is impossible without formation
Together with Ministry of Railways, airlines, sea carriers
The integrated complex on delivery having a rest in Sochi from the uniform
System of services, stable tariffs and comprehensible price level.
The city should play an appreciable role in formation of such complex
And development of the transport site. Building end
Air terminal - an integral part of this decision.
   Continuation follows.
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//* an information Source: the Plain truth, 17.07.00
//* Reg. Nom. - 1100700034.16-------------------------------------------