The Kremlin and "stars".
The Kremlin and "stars".
MAXIM BUKIN.
Moscow applying for the status of one of the world tourist
The centres, it is poor on hotels. More precisely, magnificent numbers for "Mr.
Twisters "and apartments of level of the House of the collective farmer suffice. And here
Comfortable (and simultaneously comprehensible under the price) hotels in
The capital has not enough. And it is similar, so it and remains in the foreseeable future.
Today in Moscow operate 175 hotels capable simultaneously
To accept over 100 thousand persons. From them five-stars (11 objects)
And four-stars (18) together occupy about 15 % of all market.
The number fund of expensive hotels is loaded approximately on 65-70 %.
The remained most part of the market is necessary on three-stars
Hotels (45 objects) and two-stars (nearby 100). They are filled
On the average on 80-90 %, and in season peak, in the summer, turn to similarity
Hostels - travel companies groan, that visitors of capital simply
There is no place to lodge.
The desire of the capital authorities to involve in a city is as much as possible
Visitors quite explainably: tourism could become one of the cores
Revenues of the city budget. That is why the normal hotel
The fund is a problem for Moscow if and not number one, number
Two it is exact. Even present annual polutoramillionnyj a stream
The Moscow hotels digest tourists hardly. And that will be,
If the program of development of tourism in Moscow is realised, agrees
Which already soon - in 2010 - the number of tourists in capital will reach
24 million persons?
It would seem to build hotel - business favourable. As marks
The director for marketing and sales of hotel "п п я п п?п?п п я " Alexander
Vorontsov, profitability of hotel business in the Russian capital
Makes today approximately 20 %. It in one and a half time more than
On the average across Europe. However investors - as foreign, so
And domestic - do not hurry to put up money in the Russian hotels.
Let's try to understand why.
Better, of course, five "asterisks".
With expensive hotels (4 and 5 "stars") a situation in Moscow as a whole
The safe., the business clientele Here lodges basically foreigners.
But the matter is that all over the world "city" tourists prefer
More modest hotels - level of three "stars".
It is a little background. Till 1998 number in five-star hotel
Cost on the average $200-220 for days, and in four-star - $170-200.
Thus well-founded clients sufficed on all - fillability
Hotels of the higher segment made 60-65 %. And here right after
Default fillability has fallen to 38-45 % (below recoupment level),
That has served as an occasion to rigid competitive struggle.
As a result fight for the provided tenant was won by the most prestigious
Hotels, such as reconstructed "Metropol", "Balchug", "Marriott
Rojal "," Marriott Grand the Hotel "," Natsional "and so forth was possible to Them
To grasp foreign business clientele, and also visiting celebrities
And members of the governmental delegations. Quotations in the same "Metropole",
For example, have fallen no more than to 30 % and have averaged $150-180.
Actually, the "won" hotels the first have returned to the former price-list,
And now cost of residing at them makes over $240 for
Days (that, by the way, hardly above Central European level).
And here four-stars hotels managed only "rests"
Business clientele. After a default cost of residing at the such
Hotels as "Vinogradovo", "Space" and so forth, has decreased on 40-50 %
And till now has not risen to level of "gold-bearing" 1998
(Now days here stand from $120 and above).
Whether there will be in Moscow new elite hotels - a question difficult.
Number of business clients - the basic source of incomes of expensive hotels
- Throughout last 5-6 years remains invariable, that at
Occurrence in the market of new hotels will lead to loading falling as
Already existing, and svezhepostroennyh objects.
According to realtors, building of hotel of a class five "stars"
Becomes favourable if already in the first year of job it is possible to sell
At least 50 % of all numbers at the price from $250 a day. And building
Hotels of a class four "stars" pays off at the price from $150 for
Number and loading level in 70 %.
Calculations quite correspond to a situation in which work
The "untwisted" hotels. And whether the new hotel of the high here can
Class to work with the same return - it is not known.
Shelter for wanderers.
The niche three-star hotels is considered in Moscow the most problem.
The majority of foreign and our tourists presume to itself
To lodge in middle class hotels, but those hotels,
Which apply for this status, frequently nedotjagivajut to the world
Standards.
From forty two three-star hotels most "tourist"
In capital "Space", "Russia", "Belgrad" and "Intourist" are considered.
According to representatives turkompany, in the summer a share of tour operators
In loading of these hotels makes 80 %. Service in these hotels
Rather quite good level: at our tourists now much more
Complaints to foreign hotels of the same class, than at the foreign
Tourists - on ours.
However quality of the majority of three-star hotels does not allow
It seriously to participate both in tourist, and in the hotel
Business. Capital town governors fine understand the developed
Situation. The program of development of tourism in Moscow assumes, that
With 2001 for 2005 20-25 hotels of a category three will be constructed
"Stars", and for the next five years - yet less than 70.
Unfortunately, similar grandiose plans can remain on
To paper. The reason all the same - fear of investors, that enclosed in
Building of means of will not justify. However, the fear nature
Here a little bit other, than in a case with four-five-star building.
According to association "University of the hotel tourist
And restaurant business ", all over the world erection of hotel of the higher
Class manages approximately in $100-150 thousand for number, and an average
Hotel - in $50-80 thousand
In Moscow such difference in expenses does not exist because of dearness
Earth rent. As a result building and promotion of the three-stars
Hotel in capital costs approximately as much, how much and five-stars,
Whereas incomes from their operation will differ a minimum
Twice.
Conclusion from all aforesaid the following: we will not build,
Let's reconstruct. So, in the nearest five-years period it is supposed
To carry out reconstruction of hotels by total capacity of 9,5 thousand
Places. We will tell about those projects, whose destiny is already defined.
Within the limits of reconstruction the centre of capital will soon miss as
Minimum of three known three-stars hotels which it is planned
To reconstruct completely, is "Intourist" (it already assort),
"Moscow" and "Minsk".
It is already known, that on the "Intourist" place it will be constructed 8-10-я я п п?п?п?п
Building with a courtyard. Though etazhnost new hotel on
To comparison from the former will decrease twice, the area to decrease all
On 4 thousand sq. m - to 30 thousand "squares". A class of the updated
Hotel till now it is not defined - probably, in "Intourist"
There will be zones both four - and five-star level.
Hotel "Moscow" reconstruction (its ex-terrier will not change)
Will demand attraction of investments at a rate of $300-400 million Under
Hotel rooms it is planned to give about third of areas of the new
Buildings, on other "metres" will take places office premises,
Restaurants, modern shopping centre. A building useful area
As a result of its pulling down and a reconstruction will increase almost twice.
After reconstruction the hotel class will be raised to 5 "stars".
To reconstruct three-stars hotel "Minsk" have solved in
Communications with that its successful site (the building is
The Tver street around underground "Majakovsky") "does not play" because of
Low class of hotel. This discord will correct in the nearest
Time - in December, 2002 the tender for the design will be held
And civil work, then a building will take down and on its place will construct
Ofisno-hotel complex on 4 or 5 "stars", and at the same time and trading
The centre. Cost of realisation of the project is estimated in $60 million
Some three-star hotels remain those and after
Reconstruction, but begin to correspond to the class, at last.
The similar future shines to hotels "п я я п п?п п п?п?" (volume of investments
- $20 million), "Northern" ($22 million) and to hotel-office complex
"Beijing" (already $200 million).
Three-stars "Russia" (the architectural concept is developed,
Delivery terms - in 4 years, volume of investments - $235 million) also
Will carefully repair, will stuff with modern technics, will construct
Inside new restaurants, bars, sun decks and an other infrastructure
For comfortable rest of visitors. The class of "Russia" remains former,
And here the prices for certain will grow up.
<$>
//* an information Source: the Profile, 9.09.02
//* Reg. Nom. - 1120900131.46-------------------------------------------
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