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MMF: not in money happiness, and in their quantity.

				
				
				
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   MMF: not in money happiness, and in their quantity.
   DARYA PASHEVA, MARGARITA MIRONOV, MARIA TORGOVA.
   On June, 30th XXIV Moscow international film festival has come to the end.
The holiday for Muscovites has passed imperceptibly enough: the considerable
Flow of spectators in festival week at cinemas it was not observed,
And with cinema opening it was not dense. Film forum hits
- "Eight women" and "Pianist" - have already collected prizes on other film festivals,
And with new masterpieces MMK has not pleased.
   Still about two years ago the Moscow film festival maintained the reputation thanking
To presence of "stars" of world size - this year have done without
These. Moscow has already ceased to be exotic, and the competitor equal in rights
To other international festivals yet did not become. Probably, to kings
World cinema have offered ("Profile" sources confirm simply a little,
That Jack Nicholson's last year's arrival has managed in some
Hundreds thousand dollars). Permanent sales manager MMK Alexander
Bondarev, the truth, asserts, that any money to anybody never
Did not pay: "Stars of money do not take, but their arrival flies to us in
kopeechku. We pay both tickets, and reception. They fly necessarily
The first class, and on route Los-Andzheles-Parizh-London-Sidnej-Moskva-Johannesburg
-Los Angeles. Service too at our expense: cars, protection, hotel ".
Apparently, this time there was no money even on such reception.
   To blame festival that it is worse Berlin or Cannes,
At least, dishonestly. Budgets of the majority of festivals of a class
And several times exceed the sum allocated on MMK. By words
Alexander Bondarev, the state gives on an order film festival
72 million roubles ($2,3 million) and more $1 million are added by sponsors (for
Comparisons: the budget of the Berlin festival makes about $9 million,
Cannes - $12 million, Venetian - $7 million). The big expenses
More than pay off. In Cannes, for example, during price festival
In hotels, shops and restaurants fly up in 3-4 times. People pay
The big money for possibility to drink a coffee cup on quay
Kruazett near to Gvinet Peltrou or to look, as Al Pacino
Tries on a tie. At last Moscow festival a campaign in the people
"Stars" has ended with a discomfiture: Hollywood vegetarian Vuddi
Harelson which cannot live day without avocado, has jerked was
From "Natsionalja" it is direct in tapkah in the nearest supermarket behind the liked
ovoshchem. Far has not escaped - protection has caught up and has explained, that here
So without ceremony to go on streets it is unsafe.
   That mere mortals and in Moscow could "touch" people
Arts, the festival should have own infrastructure.
"There is the civil-engineering design of the festival centre signed
The president in whom all is considered: a building of the centre with office premises,
The multiplex with cinema halls etc. centre Creation will allow slezt
From a neck of the state and to earn on a film festival. Even
The place is chosen - in TSPKiO by it. Bitter. But while business costs: on
Place two projects - "Film festival" and theatre "Underground" apply,
- Alexander Bondarev complains.
   Except creation of the festival centre at director MMK Nikita
Mikhalkov there is other dream - to suggest the government to legalise
Monopoly of festival for the conclusion of transactions for hire of films. In
All world the film festival is first of all business. On the festival
The market the certain percent (5-10 %) from transactions goes directly
To organizers. On MMK too try to organise kinotelevideorynok,
But the EFFICIENCY of its job is insignificant: the majority of owners of large networks
Cinemas in Russia have own exits abroad
Directly on distributors of film production and fine manage
Without the aid of the Moscow film festival. Mikhalkov is assured, that, if
MMK it will be possible to become in this question a monopolist, it without effort will surpass
Cannes.
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//* an information Source: the Profile, 1.07.02
//* Reg. Nom. - 1120700035.38-------------------------------------------