Hewlett-Packard And Compaq: representation begins.
Hewlett-Packard And Compaq: representation begins.
Decrease in expenses, similar, probably, and all the rest can appear
In doubt. Information technologies.
In a solar weekend in the beginning of May in the centre of San Francisco passers-by
At all did not think of indexes on one of hotels: "On
The summit on readiness of a management ". And here in the overflowed ball
To hall of hotel to thoughts it was close. After two days practically continuous
Meetings with 325 managers Hewlett-Packard Co. And Compaq Computer
Co. Head NR Karlton Fiorina (Carleton S. Fiorina) gave to the
To top-managers last orders before a march: for some days
Before merge of giants has taken place. Seventy years ago, has declared
Fiorina, nobody believed that it is possible to construct the bridge "Gold
Gate ". Many pessimists too considered merge HP-Compaq impossible,
She has added. "We will prove to them, that they were mistaken" - such is its fighting
Call.
It can be more difficult, than represents Fiorina. Certainly,
At a meeting with analysts in Boston on June, 4th representatives HP have informed
About decrease in industrial expenses as a result of merge, that
It has been apprehended positively. But at the same time they recognised,
That there have arrived the companies still depend on divisions of printers
And service. Besides it is similar, that because of recent errors of managers
And it will be difficult to limit decisions on creation of new products Fiorine
The falling of incomes of the promised 4,9 % called by merge.
After that meeting at least five analysts have lowered
The forecast of profitableness NR for 7-10 %. "We understand, that to us in the nearest
Time it is necessary to prove much ", - speaks Fiorina. Also continues
To insist on the declared level of falling of profitableness.
For today merge has brought both pluses, and minuses. On the Boston
To meeting president NR Michael Kapellas (Michael D. Capellas) marked,
That divisions of printers and service "extend accounts department",
As at their expense a turn and profits grow and at decline in sector
High technologies. If to glance in their accounting documents
At the intermediate stage it becomes clear, that they too require
In support. If the companies worked as one, divisions
Personal computers NR and Compaq the second quarter (the ended
On April, 30th) would finish with losses in $163 million (last year
For the same period - $187 million). Two divisions making
high-end Servers, cars for databases and the software
For business, would lose in the second quarter $233 million (in the past
To year - $1 million profit).
And on the contrary, the division of printers would bring $767 million,
And service - $358 million before these indicators would make Year
$364 million and $411 million In the future a little that will change. By data
The companies, in 2003 and 2004 printer business will grow on 10 %.
And sales of personal computers this year will decrease, and in
The following - will grow less than on 2 %. Profits? Till 2004
To count it is necessary on losses or on "zero". Then, on
To calculations HP, personal computers will start to bring stably
Profit.
If it is short, now business HP on personal computers
In general develops not in that direction. Purpose HP - it is maximum
To come nearer to model Dell Computer Corp., making technics
Directly under the order and selling it without intermediaries. But,
As show recent problems, it while badly is possible. On
To data UBS Warburg, retail demand for personal computers
In April-May has sharply fallen, and if earlier at HP them in a stock was
For 6 weeks of trade became - on 8. For п п?mя п q it is 4 and 6
Weeks. And at Dell for the same period there was only 4-day stock of production.
It means, recognises Kapellas, that NR should offer
Discounts or somehow in another way to stimulate sale that will increase
Losses in the third quarter, "April-May - always a hard time,
- He confirms. - it is simple this time it has appeared more difficultly, than
We expected ".
Difficulties can be saved and in the future, because NR not
Can choose, on what of brands to stop. Many were
Are surprised, when the company has declared, that will continue the simultaneous
Sale in shops of computers NR and Compaq. NR asserts, that
Both stamps together with the big success can reflect attacks of competitors
On 60 % of the retail market belonging to them. But after all they will be and
To compete with each other for dollars of buyers, and can arise
Mess. "Very soon you will see, that they were switched to one
The brand ", - is spoken by analyst Gartner Dataquest Martin Rejnolds
(Martin Reynolds).
NR assures, that brands are focused on different groups of consumers.
Computers Compaq, as Jeff Clark (Jeff Clarke), were speaks
Financial director Compaq and one of heads of merge, -
For those who wishes to create office at home and to have the wireless
Access to the Internet. And technics NR will be positioned as house
The entertaining centres and digital cars for enthusiasts of photobusiness.
Focus in that, is said by Clark, that two brands will be on sale
More than one. So, NR can sell more and accompanying
Technicians - printers and digital chambers, at which marzha profits
Above.
Fiorina asserts, that integration goes at full speed. On the Boston
She has declared to a meeting, that by 2004 merge will help NR to lower
Expenses not less than on $3 billion a year that exceeds the initial
Estimations of annual economy on $500 million "We move forward faster
Also we achieve bolshego, than it was supposed ", - she has noted. Accelerated
Decrease in production costs is reached thanks to revision
Contracts on delivery completing (memory chips, hard disks).
The considerable economy has been received for the bill of reduction of expenses
On a payment: about $1,5 billion a year. On June, 4th NR declared,
That assumes to send on preschedule pension about 4000 employees
50 years with rather generous "compensation" are more senior. In total by November NR
Expects to reduce about 10 000 workplaces from the planned
15 000, hoping quickly to finish uncertainty, in which
Have appeared the majority of 145 000 workers Hewlett-Packard.
In spite of the fact that management of both companies has spent on
Working out of plans of merge one million man-hours, remains much
Serious problems. Before merge Fiorina has offered the aggressive
To the politician: to look, as the equivalent will behave in the market
Products HP and Compaq and to refuse "losers". As a result
Have refused the majority of servers NR on the basis of processors Intel,
Operational system Tru64 Unix from Compaq, personal business computers
Hewlett-Packard And its pocket computer Jornada. Nevertheless
Still it is a lot of job, after all before merge NR and Compaq let out 85 000
Production names. By November it is planned to leave 62 000.
"We would like, that they have quickly simplified a lineup,
But it seems to me, that they and so do everything, that can ", - speaks
Analyst Merrill Lynch and Co. Steve Milunovich (Steve Milunovich).
It is a little time for "honeymoon" at new NR while is.
While Fiorina and the company can write off unimportant results on
Slackness of lifting of technological branch. But time goes, and sceptics
Wish to see, that, becoming it is more, HP became and it is better. Decrease in expenses
- The excellent first step, they speak, but it is necessary to increase sales.
"While simply too early to speak, that NR can achieve after
Integration. Quickly to run, the company should learn at first
To go ", - Toni Sakkonagi's analyst (Toni Sacconaghi) considers
From Sanford C. Bernstein and Co. If Fiorina namerena to construct
NR, not conceding on durability to the bridge "Gold gate", jobs
At it a plenty.
Kliff Edwards (Cliff Edwards) in Boston from Andrew Parkom (Andrew
Park) in Dallas. - Business Week.
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//* an information Source: the Profile, 17.06.02
//* Reg. Nom. - 1120600245.45-------------------------------------------
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