Mugs on interests.
Mugs on interests.
Beer manufacture in Russia has accepted industrial scales in
The end of XVIII century in St.-Petersburg. Since then Peter strongly
Keeps behind itself a palm tree of beer superiority - every third
The bottle of domestic beer spreads here.
The crazy empress.
Beer in Russia cooked since XV century, but it is exclusive in the house
Conditions. On drink industrial production have reflected only
Visiting foreigners.
In 1795 court pekar Abraham Crones has received at
Empresses Catherine II the loan in 30 thousand roubles also has constructed
Brewery on the bank of Neva near to Aleksandro-Neva
Laurels.
The factory in Petersburg was and at a family of Englishman Kazaleta.
The brewery was on a village Kalinkin place. In 1848
Kazalet and Crones have united the enterprises, and the first Russian
The holding cooked the well-known beer "Kalinkin". This beer till now
Lets out Petersburg factory of a name of Stepan Razin. And though
The Kalinkinsky brewery has been based only in the middle of XIX
Centuries, on "Stepan Razin" count the history from occurrence
Factory near monastery.
Name of rebel Stepan Razin to brewery in 1923 have appropriated
Witty heads Petersburg pishcheproma. The factory was called
On-proletarski simple - "Stenka Razin". In days of the late
Socialism of such liberty to itself did not allow, and the enterprise became
To be called as "Association of a name of Stepan Razin".
To Soviet pishcheproma special attention to the Petersburg
The brewing industry emperor Alexander II has caused a stir. In
1863 - almost right after clearings of serfs -
On Petrovsky island, on a place of the former sugar factory, have opened
Brewery "Bavaria". In business the Munich bankers were enclosed.
"Bavaria" cooked 600 thousand buckets of beer and an ale a year. After
October revolution "Bavaria" became "Red" and all Petersburg
Factories as have started to cook one "Zhigulevsk" and "Ear", sometimes
Diluting assortment "Riga", "Slavic" or "March".
In days of the Soviet power only factory "Vienna" has saved the
The historical name. Its founder considers Austrian
Brewing joint-stock company Liesener Brauerei. The enterprise has opened in 1872
To year behind the Neva outpost, near to the Imperial porcelain
Factory. In ten years the company have awarded with a gold medal
The European society of sciences for quality of beer.
Till an epoch of privatisation "Vienna" and "Bavaria" entered in
The Leningrad production association of a name of Stepan Razin.
For last decade Peter's breweries were skupleny
Foreigners.
Scandinavian Baltik Bevereges Holding (VVN) owns "Vienna" and
"Baltic". "Bavaria" was included into international group Sun Interbrew.
Company Heineken lets out Petersburg beer "Botchkarev". Only
"Stepan Razin" remained the Russian brewery.
In run wave.
"Stepan Razin" is today a family business of the president
Brewery Gii Gvichii. It and his wife Hatuna own
Enterprise controlling interest. Cousin Gii -
"Stepan Razin's" general director.
The family supervises breweries in Vyborg and Cherepovets.
Recently have got glass factory in CHagode (Vologda
Area). The majority of managers of the top echelon of beer factory -
Natives of Georgia, therefore at factory joke, as hot Stepan
Razin was the native from caucasus.
The question on proprietors of the enterprise occupies fans a little
Beer. "Stepan Razin" - the most popular beer in Petersburg. Factory
Supervises 40 % of the Petersburg market. One speak, what is it force
Habits: after all some generations drank "Stenkino" beer.
Others notice, what is it beer one of the cheapest in Petersburg
(The bottle costs 10-12 roubles).
It is considered, that "Stepan Razin" - beer national. It like
Workers, military men and students. For the young consumer have let out
Light easy beer "Student's". The factory lets out 12 grades
Beer and in a year spills more than 160 million litres.
In general, according to Goskomstat, in Russia make 6,3 billion
Beer litres a year. Per capita it is necessary on 45 litres,
Is on 90 bottles. This year the market will grow up on 13 %, and in
2003, experts of the market, the average Russian consider
Will drink 57 litres of beer.
Fresh beer "Stepan Razin" carries on Peter and area
Unique in a city pivovoz. The old tanker goes round
The beer stalls which have escaped here and there sung still by Dovlatov.
By direct preparation of beer it is usually occupied five-six
The person. While beer dobrazhivaet in huge tanks,
Process engineers watch process on an electronic board and
The computer monitor. But all the same indicators on a habit
Copy in thick magazines.
Process engineer Michael Romashko dexterously places in
The shabby books hooks of figures with commas. In general, by training
He is an engineer-radio electronics engineer. Recently has finished the Petersburg
Voenmeh. But krepit defence for two thousand roubles a month
Has refused and cooks strong beer on "Stepan Razin", receiving in
Four times it is more.
"Stepan Razin's" experts in marketing in every possible way underline, that beer
Corresponds to the beer laws and rules. A pier, still Peter I
Learnt Russia to live under standards. Now "Stepan Razin" is on sale
Under the advertising motto "Normal level of Russian beer". Beer factory
Offers the beer and to Muscovites but while occupies the insignificant
Share Moscow and less than 1 % of the Russian market.
The Viennese opera.
"Stepan Razin" still masters the capital market, and brewing
Factory "Vienna" offers Russians expensive grades of beer of a class
premium:
"Neva", Tuborg and Sinebrychoff. For the Russian consumer
"Neva" and Tuborg - expensive pleasure: stand twice
More expensively (to 25 roubles for a bottle), than usual grades of beer. Therefore
Viennese well is on sale only in large cities where already is
The well-founded buyer. In Moscow beer from "Vienna" is drunk by 6 %, in
Peter - 13 % of consumers. Assert, that demand for class beer
premium constantly grows.
"Vienna" spills in a year about 120 million litres of beer and occupies
While 1,5 % of the Russian market of beer. By June of capacity will increase in two
Time. For manufacture expansion have spent $27 million, have mounted
New line of pouring, have opened representation in Ekaterinburg.
Now "Vienna" will let out 240 million litres of beer a year.
"Vienna" - the factory first in Russia which began to sell beer in
kegah: in flanks for bars the Viennese spill since 1996. And one of
The few which does not recognise plastic bottles. By the way, all
Petersburg brewers assert, that beer and plastic bottles -
Things incompatible.
Foreign owners on "Vienna" respect. For care and investments.
For example, in a factory dining room of workers of "Vienna" at the expense of the company
Treat to dishes of kitchen of nations of the world - Thai, Japanese,
The Mexican. The old equipment of factory have replaced completely. And
If earlier in laboratory of factory of test of beer took, excuse,
Domestic klizmoj, now - import syringes.
Natalia Nastenko works on "Vienna" nine years. In laboratory
Are proud pivoanalizatorom Austrian firm Anton Paar. For
Some seconds the device will carry out the chemical analysis of beer. The device
Tenderly call "Antoshej". It is said that such analyzers more often
Break, and in the Viennese laboratory - is not present. "To care of him it is necessary and
To make thrifty use ", - Natalia Nastenko notices. It already
Twenty years is engaged in beer. Has finished Voronezh
Technological, have directed on the Leningrad association of a name
Stepan Razin. Parents were horrified, when have learnt, that the daughter
Works in camp cellars, - and shop for endurance of beer
Really so was called, after all there did not serve time, and
Stored camp, that is light, beer.
On "Stepan Razin" Natalia Nastenko worked together with
The founder of "Baltic" Tajmurazom Bolloevym. "It now it -
Tajmuraz Kazbekovich, and at that time all called him Timur. It then
In barmy shop as the engineer worked ", - Natalia recollects.
Baltic sea.
In barmy shop "Stepan Razin" Bolloev "has ripened" to
Posts of the president of brewing company "Baltic". Now
Any child knows all about beer "Baltic" and about the one who cooks it.
Special guides serve visitors of factory. They it is frequent
Drive on shops of the enterprise of excursion, and the story about process
Brewing reminds children's morning performance.
In factory shops special foot zones are constructed, made
Viewing platforms. Here to everyone will show, from what cook beer,
As it spill in banks and bottles. Will tell, that the hot
Mash - a beer half-finished product - it is possible to treat quinsy.
In finished goods warehouse will explain, in what regions
Deliver beer. While visitors observe of scurrying about loaders with
Onboard computers, guides will remind, that "Baltic"
The company share cooks more than 860 million litres of beer a year, on
The domestic market of beer of 22,5 %. Among the European brands
"Baltic" takes the fourth place on sales volumes. Also concedes
Only Heineken, Amstel and Kronenborg.
Over each working line the explaining tablet hangs: when
The equipment, what its capacity, how much is is established. Not
Beer factory, and museum. Volume of capital investments in company development in
Last year has made $115 million "It is the maximum indicator for
All years of development of "Baltic", - solemnly declares
The guide, and delegation comes into pouring shop. That he speaks
Further, anybody any more does not hear:
The roar of bottles muffles all. At the jet washer it is visible, what
Beer prefer in Russia. Labels flash: "Ochakovo",
"Arsenalnoe", "Botchkarev", "Stepan Razin", "Baltic N9" and
"Baltic N3".
Numbering on beer "Baltic" has appeared in the beginning 90, when
The owner of "Baltic" - holding BBH - has entered the system accepted in
Scandinavia.
In odd figures designate light beer, even - dark.
The beer is stronger, the it is more serial number. The consumer sometimes
Also does not know, how beer of "Baltic" - light, special is called or
Malt liquor. It remembers, that drinks "three", "four" or "six".
On Baltic have let out already eleven grades (from the nonalcoholic
"nulevki" to almond "tens"). Without numbers remained only
"Honey" and class beer premium "Parnassus". Authorship of all grades
Attribute Tajmurazu Bolloevu. Its autograph costs on all
Labels.
Second number have appropriated to beer cocktails "Pati-mix": beer
Mixes up with a cherry, lemon or orange concentrate.
On "Baltic" explain, that have let out cocktails as it should be
Experiment. Were guided by German easy drink Radler,
But Russian variant is stronger (Radler - 2 %, and "Pati-mix" - to 4 %
Alcohol).
Competitors of "Baltic" notice, that well-founded Bolloev not
Stints advertising. In day of a city over Petersburg soars
The firm dark blue dirigible balloon made by request of Bolloeva in England.
On restaurants of expensive Petersburg hotels kegi with beer carries
The four of horses. Opposite to factory have constructed a stable. Here live
Ten heavy trucks - persheronov grey colour. Breed have deduced in
France specially for razvozki beer. Many European companies
Carry beer on horses. In Russia such luxury affords
Only "Baltic". Recently all riches of "Baltic" has insured
"Ingosstrah". Company property have estimated in $700 million
This year the Russian beer for the first time will weld abroad.
"Baltic" has signed the licence agreement from the Latvian
Brewing company Aldaris on manufacture of "unit" and
"Wheaten". And on "Baltic" in Rostov-on-Don will start to cook
Danish Carlsberg. Recently Danes became co-owners of the company
BBH also have insisted on release of the beer. While BBH the Swedish owned
And the Finnish brewers, Tajmuraz Bolloev refused to let out
Licence beer. In the past the legend that now has departed
"Baltic" - the Russian company and beer cooks the domestic.
Gift variant.
Two enterprising Icelanders - Torahs Borgolfsson and Mark
Torstejnson - cook in Petersburg Russian beer under the stamp
"Botchkarev". Having enclosed in business $150 million, they have constructed on a place
Thrown derevopererabatyvajushchego combine the small
Beer factory. The most part of its equipment was already used on
Factories of Germany - there it bought up on cheap stuff. In Germany have found and
The brewer. German Eric Lindner, which more than twenty years
Has worked in the beer companies of Munich, and became the author of Russian
Beer "Botchkarev".
Say, a merit of Icelanders not that they have constructed the new
Factory, and that have thought up and have untwisted the beer stamp. For job
They have received $400 million - this year of actions of 100 % of the company
Has bought Heineken. Now "Botchkarev" - the Dutch beer. And the president
Iceland were handed over to businessmen by a title of honourable consuls.
Diplomatic representatives have opened in factory territory.
As Icelanders, in Petersburg the biggest representation joke
Iceland in the world.
Until recently factory "Botchkarev" very few people saw from within.
Unlike other brewers, Icelanders adhered to the closed
Politicians.
The enterprise have shown only during recent visit to Russia
The president of Iceland Olavura Grimssona.
Factory small, and it is surprising, that such compact
The enterprise lets out 250 million litres of beer a year. Cook in three
Changes. In shops hot also it is stuffy - conditioners do not consult.
Experts say, that the raised temperature spoils beer and
Therefore at "Botchkarev" not always steady taste. In one shop
Some lines spill in bottles and banks "Botchkarevs", "Hunting",
Munich Lowenbrau. It is said that German beer will prepare
Still year, but already in the end of this year will replace on Heineken.
It will sell in firm Dutch small bottles on 0,33
Litre.
During film hire "the Siberian barber" the factory let out
Beer "Junkersky" with Nikita Mikhalkov's autograph on bank. Submitted
As beer of imperial Russia, but, as is known, at that time most
Popular was "Three-mountain" and "Kalinkin". Beer is not enough
Advertised. The owner of a brand Nikita Mikhalkov admitted,
That to Russian beer prefers the Czech.
After such statement of sale "Junkersky" have fallen also it
Have ceased to let out. But in the summer of this year the company will let out
New experimental batch of beer "Junkersky". Hundred thousand pieces in
Special bottles without a label, but with an engraving on glass.
Gift variant.
Still beer!
So-called elite grade of beer - beer "not for all" -
Petersburg businessman Oleg Tinkov has thought up. Four years ago on
To the Kazan street, in the former dining room of any closed
Military institution, it has opened the minifactory on manufacture
Beer of the name.
On a legend, Oleg Tinkov has found the ancient in family archive
The recipe of beer which since 1759 let out on the own
Brewery in Siberia its relative Porfiry Tinkov. On
The business beer do on German technology. The equipment
Have bought in Germany and cook not filtered beer.
In a year let out to 1 million litres. On beer Tinkov
Has spent about $10 million Has established a pouring line in beer bottles
And five-litre kegs. Beer Tinkova - the most expensive among
Domestic grades. The bottle in capacity in 0,33 litres costs from 45
Roubles, and at firm restaurant and at all 100 roubles.
At Tinkova the consumer: Petersburg businessmen and visitors
Petersburg. Tourists come into restaurant on Kazan, that
To try the next grade of Petersburg beer and to be photographed
Against minibeer factory. One visitors are involved with concerts
Local and visiting pop stars, others - erotic show, the third -
Land-bar, the fourth - hockey and football translations on big
The screen.
"Kitchen here the unimportant. And beer good, - notices one of
Visitors, - a jug-other (a jug - one and a half litre) it is possible
To master. Beer - it for dialogue ".
Last year restaurant Tinkova have opened in Moscow. On turn
- Novosibirsk and Samara. This summer Tinkov plans to open the
Small brewery in Pushkin under Peter. The enterprise can
To let out to 20 million litres of beer a year.
Since 1997 pitertsy are going to for a beer holiday. Whether will pass
Petersburg Beer festival in this summer - it is not known. Probably, it
Also will not take place. Domestic beer fine liberates, and
Townspeople do not cease to complain, that Beer festival on
Some days transform city centre into the huge public
Toilet. By the way, in respect of celebrating of the 300 anniversary of Petersburg in 2003
To year of Beer festival is not present. Do not wish to litter a holiday. And
Petersburg beer and so all country knows.
KONSTANTIN ZBOROVSKY.
<$>
//* an information Source: the Profile, 13.05.02
//* Reg. Nom. - 1120500186.43-------------------------------------------
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