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Games in Solt Lejk City: in what it is impossible to be assured.

				
				
				
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   Games in Solt Lejk City: in what it is impossible to be assured.
   Three years as on the sky over winter Olympic games,
Planned for February in Solt Lejk City, the cloud has run.
At first there was a scandal with bribes which has hurt to all
To Olympic movement. Then the worsened status of economy
In the country also has abroad shaken also the commercial
Action prospects. And now, after September, 11th and in
Heat of the fears connected with the Siberian ulcer, Solt Lejk City
It is necessary to solve problems of not sold tickets, payments
Journey, refusal of some companies of participation and increased
Safety threats. A result: a financial basis of these Games still
Is less reliable, than it risk to recognise organizers.
   Signs of it are visible literally everywhere. Along highway number 80,
Connecting Solt Lejk City with other part of the USA, still
There are publicity boards with announcements about available in sale
Tickets. As of the end of October, that is it is less than for
100 days before the opening planned for February, 8th of Games,
Not sold remained approximately 250 thousand tickets (20 %). It
Comparable with two previous winter Games: in Nagano
(Japan) where 89 % eventually have been sold, and in the Norwegian
Lillehammere - 87 %.
   But the most burning question: whether there will arrive spectators?
   Organizers do not say that if is too much
Tourists there are houses all economic calculations will fail.
Why? Yes because the financial scheme is constructed on that,
That 1,5 1,7 million visitors of the Olympic Games should for 17 days of Games
To spend certain quantity of dollars.
   If taxes from sales and other incomes are less, than
374,2 million dollars, which, by estimations, for the last
Some years have spent and more will spend for carrying out of Games
The authorities Games become unprofitable. This opinion Tejn Robson
(Thayne Robson), professors from University of Utah,
The economic adviser of Olympic committee Solt Lejk of City
And the State of Utah on carrying out of Games. SPONSORS. Now the problem consists
Convincing sponsors and mass-media that Games not
Will end economic pshikom. "At the given stage we
Are practically assured of that we can leave on a zero ", -
Speaks Mitt Romni (Mitt Romney), the president and general
The director of Olympic committee Solt Lejk of City. That
To avoid a failure, it is necessary 1,3 billion dollars. Under the statement
Organizers, are concluded sponsor's and marketing dogovory
With such companies, as NBC, Coca-Cola and Kodak. And they give
Unprecedented volume of receipts in fund of Games - 860 million
Dollars. The receipt of tickets has exceeded 167 million
Dollars, and the number of preliminary sold tickets has passed
For 1,3 million is a record for all history winter Olympic
Games. All numbers in the majority of large hotels of a city already
Are reserved, and it was necessary to do orders some more months
Back.
   That is experts are assured that anything similar on
The Olympic Games in Montreal of 1976 when to pay off it was necessary
To tax bearers, will not occur. But behind it disappear
Some disturbing facts. One of them is the increased price
Safety. The congress has approved allocation in addition 24,5
One million dollars from the promised 40 million on strengthening
Supervision and increase in number of security guards and employees
Law-enforcement structures and on building of protections on
Some sites. But, by estimations of Olympic committee Solt
Lejk City, on to admitting the second Munich (in 1972
To year on Olympic games in Munich members of the Israeli
Delegations were are taken in hostages by terrorists, were available a victim.
- "Profile"), it is necessary 300 million dollars, and in some
Times more, than it was supposed to allocate for these purposes in April.
If for any reasons additional means for strengthening
Security measures will not be allocated, it is necessary to organizers
Either to find them, or to do without it. And they still need to sell
The remained tickets in cost of 13 million dollars, that in
Result it has turned out 180 million, that is it is so much, how much, as
Considers Romni, it is necessary, that Games were kept afloat.
To REMOVE From the HOOK. Hotels and restaurants do not represent, how much
Money their visitors will spend. "I am not assured, that someone knows,
What to do ", - speaks Debra Brendsrud (Debra Brandsrud),
General manager Wyndham Hotel.
   Even if the sum from sale of tickets and other incomes will be
Below necessary, organizers, in the budget of Games confirm
Are put in pawn 99 million dollars on contingencies.
It should be enough that "to remove
Tax bearers from a hook ". Under a condition, of course, that
Tourists will arrive and will spend money. If is not present, a cloud over Solt
Lejk City, after toju as will go out Olympic fire, becomes
Is even more black.
   Pluses and minuses Solt Lejk City.
   + Corporate sponsors have brought 860 million dollars.
   + The federal authorities promised 40 million dollars on
Strengthening of security measures.
   + The 99-million fund on a covering of the unforeseen is created
Expenses.
   - Because of business recession the quantity will decrease
Entertaining actions.
   - The fear of repetition of events of the Munich Olympic Games can
To lower number of visitors.
   - The economic model of carrying out of Games is based that
Them will visit not less than 1,6 million spectators.
   Daglas Robson (Douglas Robson) uп? Solt Lejk City. -
Business Week.

//* an information Source: the Profile, 19.11.01
//* Reg. Nom. - 1111100244.72-------------------------------------------